Lives & Homes.

We consider ourselves very lucky; fortunate that we get the opportunity to work with amazing clients that have grand design dreams and beyond appreciative that we are able to live out our passion on a daily basis, project by project.

The transformations that we design and develop actually end up transforming us in the process. We never view our work as a burden, but rather, the birth of a new concept, a fresh challenge and a welcomed relationship.

We vow to guide you through the renovation journey in a simple way that you can actually enjoy, and leave you with functional, beautiful and healthy spaces that work for you and your family.

At William Standen™, we’re always looking forward to helping you achieve your next interior dream.


Cassandra Nordell

As the Co-Founder and CEO at William Standen Co.™, Cassandra has earned recognition from Canadian Business Magazine as one the top 100 female entrepreneurs in Canada, as ranked on the 2016 W100 list. She has also been recognized by PROFIT Magazine for leading Canada’s fourth fastest growing company in construction and consumer services as well as one of the country’s top new growth companies. She has received business leadership and entrepreneurial awards from the Sarnia Chamber of Commerce, has earned design awards from the National Kitchen & Bath Association, and was named one of the 2014 National Kitchen & Bath Association’s Top 30 Under 30 in North America.  Her work has been featured on HGTV Canada, as well as by a number of magazines and publications, both international and domestic. Cassandra writes a regular design & renovation column for the London Free Press, and travels North America to speak at industry events such as the Kitchen & Bath Industry Show, the National Home Show and more, lending her expertise to homeowners and other professionals. 

Cassandra is a firm believer that good design can change the way people live. By taking time to uncover the unique attributes of each client, she is able to achieve a beautiful balance in her design work, creating spaces that are as functional as they are striking.

Underlying her success is a passion for helping others. Whether it’s designing a space that improves someone’s quality of life, or donating time to charity, Cassandra strives to give back wherever and whenever she can.

Patrick MacLean

As the Co-Founder and Director of Sales & Production at William Standen Co.™, Patrick provides guidance and support to clients at every stage of the design and renovation process. He has facilitated the development of a unique sales process that makes the client’s experience a top priority.

Patrick has been recognized by PROFIT Magazine for leading one of Canada’s top new growth companies, and a long list of positive client testimonials represent another measure of success. Patrick’s love of working with people shines through in his daily dealings with clients and their custom projects.

He also organizes the workflow at William Standen Co.™ His skill in project management plays a key role in the company’s successes.

Our Heritage

Knowing where you’re going is about knowing where you come from.
Our name is made up of the history of who we are.

William is after Founder Cassandra Nordell-MacLean’s grandfather and father – William Nordell
Standen is after Founder Patrick MacLean’s grandfather – Charles Standen Jeffery

Eco-Conscious Commitments


To further represent our values, it’s important for us to make sure that our materials and processes match. This is why it is absolutely imperative that we use the most authentic and natural products.

William Standen Co.™ is a leader in Green Design. We were not just the first and only certified eco-friendly custom cabinet provider for the Southwestern Ontario Region, but most of our hardwood components are harvested from responsibly managed forests. More than 75% of our products are finished at our facility, where we strictly adhere to the greenest of guidelines.

While other manufacturers use materials containing harmful chemicals that off-gas into your air, our finishes, particleboard and plywood are free of added formaldehyde and other air pollutants, resulting in better air quality for you and your family. Now doesn’t this sound like the beginning of a very healthy relationship?


Proof of our positive dedication:

Our cabinets are constructed using a low VOC finish that is hand-applied to eliminate waste. That same lacquer does not contain any added formaldehyde or other pollutants, which means it’s a finish that promises the finest air quality.

Our particleboard and plywood also doesn’t contain added formaldehyde or pollutants, and several of our wood species are grown within Canada.

We offer FSC (Forestry Stewardship Counsel) certified hardwood components and utilize an active recycling program to process our waste items safely and smartly, including any:

  • Solvents
  • Paper/Cardboard
  • Plastics
  • Wood

Our program promotes the use of renewable, recycled materials and eco-friendly products. We’re building you a better surrounding today, but we believe we are also responsible for helping our planet provide better tomorrows.

Community Relations:

We demonstrate our community involvement and leadership through our contribution to charitable organizations. In addition, we strive to raise funds for organizations dear to us, through various events and engagements.


10 Ways to Ensure You’re Purchasing Quality Cabinets

By the end of reading this virtual booklet, we hope you feel more informed and better able to effectively make buying decisions.

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