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Profit 500 – Fastest Growing Companies


William Standen Co.™ Ranks No. 79 out of 500 on the 2016 list of Canada’s Fastest-Growing Companies and is the 4th fastest in the category of construction as well as consumer service. 

 PROFIT and Canadian Business unveils 28th annual list of Canada’s Fastest-Growing Companies

Sarnia (September 15, 2016) Canadian Business and PROFIT today ranked William Standen Co.™ No. 79 on the 28th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. Published in the October issue of Canadian Business and at, the PROFIT 500 ranks Canadian businesses by their five-year revenue growth.

William Standen Co.™ made the 2016 PROFIT 500 list with five-year revenue growth of 958%.

“Companies become a part of the PROFIT 500 through innovative thinking, smart strategy and sheer grit,” says James Cowan, Editor-in-chief of PROFIT and Canadian Business. “These firms demonstrate what Canadian entrepreneurs can achieve, both at home and across the globe.”

“William Standen Co.™ is humbled to be on the 2016 list of Canada’s Fastest-Growing Companies,” says co-founder and CEO Cassandra Nordell. “This achievement is a reflection of our steadfast desire to provide award-winning experiences to our clients. Consistent, record-breaking growth didn’t come easy and has taken tremendous effort from our leadership team and each and every teammate to keep up with the growth that we continue to experience.

We would like to thank our team for putting their hearts into their work and showing up ready to face the challenges that we have faced. Without them, our dream and our vision wouldn’t be possible.”

Cassandra Nordell and Patrick MacLean, a husband and wife team founded William Standen Co.™ in 2010, naming the business after each of their grandfathers. The company’s work has been featured on HGTV Canada, in Canadian Home Trends Magazine, Reno & Décor Magazine and more. Earlier this year Cassandra Nordell was named one of the top female Entrepreneurs in the Country and in 2013 they made the Profit Hot 50 list for one of the fastest growing new companies in Canada.

The couple is expecting their first child to arrive in February 2017, which they expect will bring a welcomed change to their hectic lifestyle. In addition to running William Standen Co.™ the couple has also founded and operate three other local companies.

A testimonial from one their recent main floor transformations including a kitchen stated “Thank you for ensuring the needs and safety of our daughter were met. It was more than just a renovation to us. Thank you for understanding that and putting so much into it.” This testimonial echos the heart that each and every teammate at William Standen™ puts into their work and to improve the lives our clients. We care deeply about the people that we work with.

Nordell says that William Standen Co.™ began in Sarnia as a team of two, has grown to a team of 11 and will continue with an expansion plan to open into Ontario cities in the future. In 2014 the company expanded their services to offer whole home transformations in addition to kitchens and bathrooms. Their product line up now ranges from cabinetry, to custom furniture, bedroom sets, artwork, area rugs, lighting, appliances and every product that goes into a whole home.

MacLean states “William Standen Co.™ has a unique process that delivers a one of a kind experience to our clients, our high level of professionalism and care are evident through our entire business and we are excited for the future. Thank you Sarnia for your continued support.”

About Wiliam Standen Co.

William Standen Co.™ founded in Sarnia in 2010 is an award-winning Kitchen, Bath & Whole Home Design & Renovation firm that has been seen on HGTV Canada, in countless magazines and was named one of PROFIT Magazine’s HOT 50 Canadian companies in 2013.

We believe that beautiful living starts with impeccable design. We create spaces that revitalize your life and make your dream home a long-lasting reality. From kitchens and baths, whole home design and renovations, our award-winning interiors combine functional design with exquisite custom cabinetry, furniture and finishes for a renovation that is flawlessly executed. 

Visit for more information or follow William Standen Co.™ and Cassandra Nordell on instagram and facebook.

About PROFIT and
PROFIT: Your Guide to Business Success is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 34 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the countryWith a total brand readership of more than 1.1 million, it is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. We provide concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business—what leadership looks like.