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Profit Hot 50



William Standen Co.™ Achieves No. 48 in Prestigious Ranking

Sarnia, Ontario – September 4, 2013 – Today, PROFIT Magazine unveiled their latest listing of Canada’s most promising businesses, honouring William Standen Co.™ Design + Custom Cabinetry with no. 48 on the 14th annual PROFIT HOT 50. The PROFIT HOT 50 is the definitive ranking of Canada’s Top New Growth Companies. Published in the October issue of PROFIT Magazine and online at, the PROFIT HOT 50 ranks new firms by two-year revenue growth.

In order to even get on the radar of this preeminent business publication, a company’s minimum two-year revenue growth had to be at least 351% — the highest cut-off rate in the ranking’s history.  William Standen Co.™ made the list with a two-year revenue growth of 368%.

The company’s co-founders, Patrick MacLean, and Cassandra Nordell-MacLean, are thrilled to be included in such a small group of dynamic, fast-growing Canadian companies. “We are ecstatic to be on the PROFIT HOT 50 ranking. This great achievement is a reflection of our passion and ruthless dedication to our industry,” says Cassandra Nordell-MacLean, chief of vision & difference.

They are so grateful for the overwhelming response that their business vision has received and for all the individuals who have played a role in their success. “Being listed as one of Canada’s most promising businesses is an amazing honour! Thank you to everyone in William Standen’s corner and for your support, dedication, passion and hard work,” says Patrick MacLean, director of sales & production.

A number of unique characteristics of both the company and its founders become evident when compared to the other PROFIT HOT 50 companies. Nordell-MacLean is in the minority as a female CEO on the HOT 50 list, with just 11% of the other CEOs being female. Nordell-MacLean, age 29, and Maclean, age 30, are also younger than the average age of 37, reported by the other CEOs. The number of employees is considerably fewer than the average of 35, as well; William Standen Co.™ had just two full-time employees in 2010, four in 2012.

Despite the differing characteristics of the companies honoured and the wide variety of industries represented, Publisher and Editor-in-Chief of PROFIT Magazine, Ian Portsmouth, notes their common ground: “This year’s PROFIT HOT 50 companies embody the entrepreneurial spirit,” he says. “They have grown exceptionally fast in a challenging economy, thanks to the ingenuity and determination of the entrepreneurs behind them.”

Proud to operate in Sarnia, Ontario, William Standen Co.™ will have the opportunity to represent both their business and their community when MacLean and Nordell-MacLean attend the upcoming invitation-only PROFIT HOT 50 GrowthCamp and awards ceremony, to be held in Toronto and attended by the leaders of Canada’s Top Growth Companies. The two founders of William Standen Co.™ hope to share their insights and their business approach, which not only focuses on delivering an impeccable renovation, but also carefully considers the entire process from the client’s perspective.  Clients can expect an exclusive experience that begins with a detailed design process and ends with flawless quality construction. From start to finish, they will receive an unparalleled level of customer service and support from the entire team at William Standen Co.™


PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 31 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at

More information on the PROFIT HOT 50 can be found at