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Cassandra Nordell Ranks No. 68 On The W100


Cassandra Nordell ranks No. 68 on the W100

— PROFIT and Canadian Business unveil 18th annual list of Canada’s Top Female Entrepreneurs 

Sarnia (May 16, 2016) PROFIT and Canadian Business today ranked Cassandra Nordell, of William Standen Co.™ on the 18th annual W100 list of Canada’s Top Female Entrepreneurs. Published today at, the W100 ranks female entrepreneurs using a proprietary formula that considers the size, growth rate and profitability of the businesses they own and manage.

“The members of the 2016 W100 each possess the talent and tenacity to start and grow a successful business,” said James Cowan, Editor-in-chief of PROFIT and Canadian Business.  “Their remarkable achievements serve as proof that ambitious, risk-taking female entrepreneurs are integral to the growth of the Canadian economy.”

“William Standen Co.™ is humbled to be on the 2016 W100 list,” says CEO Cassandra Nordell. “This achievement is a reflection of our teams dedication and unwavering desire to provide award-winning interiors and a world class experience to our clients.

I thank my co-workers from the bottom of my heart for allowing me to keep pushing forward, and for giving their all every single day.

Deepest thanks to my business partner and husband, Patrick MacLean for his partnership, unconditional support, leadership and love. Patrick is often behind the scenes triaging and taking care of operations and clients. Together, we are able to bring two different mindsets and strengths to our business, for which I am grateful.

I would also like to dedicate this achievement to all of the women who have ever been told, “they can’t.”

Full W100 editorial coverage will also appear in the June 2016 issue of Canadian Business and online at

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About the W100
Now in its 18th year, the W100 ranking of Canada’s Top Female Entrepreneurs is Canada’s largest celebration of achievement by women business owners. Produced by the editors of PROFIT and Canadian Business, the rankings and extended coverage of the women honoured are published in print and online. Applicants to the 2016 W100 were ranked using a proprietary formula that considers the size, growth rate and profitability of the companies they own and manage. To see this year’s complete ranking and find links to full W100 editorial coverage, visit

About Wiliam Standen Co.

William Standen Co.™ is an award-winning Kitchen, Bath & Whole Home Design Build firm that has been seen on HGTV Canada, in countless magazines and was named one of PROFIT Magazine’s HOT 50 Canadian companies in 2013.